Klarna
Shopping Porn

A completely censored campaign viewers had to unlock themselves.

Research tells us that the pleasure we get from shopping is akin to how we feel after sex...both actions trigger a release of dopamine. So just like food porn, car porn or porn porn, Klarna created shopping porn.

Irresistible products far too hot for regular time slots were censored with pixelated codes which viewers could scan, each code would unlock deals, price drops, wish lists and more.